Ottica Bella is a family optician with two shops in northern Italy. Their old website was a digital brochure: opening hours, a gallery and a phone number. People found them on Google, looked at frames, then went to Amazon to buy the same brand for less. The shop was paying for traffic that converted somewhere else.
A WooCommerce store with a frame finder, a reservation system tied to each shop, and product pages that answer the fit and price questions before the customer asks them. Every page loads in about two seconds on mobile.
