A small tour operator in southern Spain with great reviews on marketplaces, but almost no direct bookings. Every sale lost a quarter of its value to commission.
02
The approach
Rebuilt every tour page around the questions travellers ask before booking.
Imported real reviews to build trust on their own site.
Wrote search-friendly content for each destination.
Built a simple checkout with clear cancellation terms.
03
What I built
A direct booking website with SEO-led tour pages, a calendar checkout and multilingual support. Travellers who find the tour on a marketplace now book it directly.
Results
What changed after launch
38%direct bookings
25%commission saved
2xorganic traffic
5wkto first booking
Inside the project
Screens from the build
“Every direct booking is pure margin for us. The site paid for itself in the first season.”